MSG Keyword Analytics

Normally, marketers use social listening tool to analyse and monitor the brand on social media. However, there is a limitation of this tool because it collected only public information. The private data such as chatlog cannot be collected. Messenger Keyword Analytics is the solution for this issue because it can accumulate data from the brand’s chatlog such as Facebook Messenger and LINE Official Account. The data will be processed and demonstrated into dashboard weekly. For this reason, the client will be able to generate trends and customer insights. Besides, the top keywords will be reported weekly to the client for developing content and promotion strategy. This will increase the communication efficiency between brand and customers.